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PEOPLE GET LOST

Interactive surreal music videoclip Kafka Band in virtual reality. Production in Brainz studio.

Music

  • Kafka Band

Starring ★

  • Jaromír Švejdík
    Singer & Actor :
    Crowd of virtual people

Studio

  • Brainz VR / Immersive

Crew

  • Robin Pultera
    Project manager

  • Lucie Burešová
    Account manager

  • Petr Hanousek
    Creative Director

  • Kryštof Šuk
    Unity developer / Artist

  • Ondřej Pultera
    Unity developer

  • Petr Kollarčík
    3D & motion designer

  • Jan Čermák
    videographer

  • Jan Brukner
    Art Director / 3D designer
    (co)idea maker

What I Did

  • Concept and Storyboard
  • Edit & videography

  • Visual development

  • 3D & Motion design

  • ultrawide video
    (CAMP Prague)

  • videoclip teaser

  • Key visual

2019

People get lost
in the virtual worlds
in sea of thrown words....

Interactive music video for Kafka Band. A parable about the labyrinth of social networks, the sea of words, images, getting lost and finding yourself in this New World.

STORY

Just as imigrants once groped for AMERICA, the name that this song's album currently bears. The inhabitants of the new world dazed and fascinated by the abysmal verticals of high-rise buildings, the claustrophobic sensations of flowing hordes of countless people. We tell a similar story in this unconventional clip in virtual reality.

PROJECT

On the project I worked closely with creative director Petr Hanousek, skilled 3D motion designer Petr Kollarčík (aka PetrKoll) and talented visual artist and real-time developer Kryštof Šuk (Tof). The main hero reflecting the gallery of diverse emotions of the human face was the group member himself - Jaromír Švejdík ( Jaromír 99 ).

It was a very interesting and inspiring project for me, and I still regret that I did not attend (I was too busy at the time) the concert with my colleagues where its visuals were used.

On the project, in addition to art direction and 3D design, I worked together with the skilled videographer Honza Čermák to produce a short teaser video introducing this allegorical audiovisual experience.
You can watch it above.

VIDEO Teaser

story & athmosphere

On the project, in addition to art direction and 3D design, I worked together with the skilled videographer Honza Čermák to produce a short teaser video introducing this allegorical audiovisual experience.
You can watch it below :

ATHMOSPHERE & DESIGN

We are surrounded by a multitude of characters. Are there countless expressions of people who look the same? We are drawn into a 3D virtual world environment. Are we holding a gun that doesn't shoot bullets or kill? It "just" creates a multitude of letters, unintelligible words that fly in a weightless state, floating around us... Words and letters become a jumble, spiraling up and down. They form new spaces in a virtual world overwhelmed with information.

VIDEO 360° CLIP

2D preview / online version

In the video below you can watch the online 2D 360° version of the video, which of course cannot replace the 3D experience with the virtual helmet. Nor does it offer functional interactivity (lettering). It can, however, give you a little insight into the overall atmosphere of the final experience.