The imaginary heart and brain of the virtual futuristic cargo truck is the voice of artificial intelligence, which we have named EWA (inspired by the name Eurowag). She is your guide and mentor, and also makes sure your journey is fun and enjoyable.
In collaboration with director Petr Hanousek and sound designer Martin Tvrdý (Bonus) we brought her to life, gave her character and visualized her.
The final installation was realized in the first phase in a custom-made polygonal futuristic skeleton. Later, the company decided to place the entire installation in the actual interior of the truck. The physical installation became part of the showroom at the company's headquarters in Prague