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Key visual for the interactive beer market of Czech beer kozel. Cooperation with TRIAD Advertising.


  • Pilsner Urquell - Kozel

Agency / Studio

  • TRIAD Advertising CZ

What I Did

  • Concept / Design

  • Layered illustrations

  • Key visual


  • Jan Brukner
    Visual artist / Creative designer


Immerse in

from IDEA to production...

A fairy-tale Christmas beer market in a small village covered with freshly fallen snow. At first glance, a classic winter scene, except for the decorations... "It's weird... like the horned chief, I guess?"


Beer pints glow flickeringly on the trees and the brewery's chimney, decorated like a Christmas tree, rises in the background. This is the Christmas I designed and created in cooperation with the TRIAD Advertising agency for the Czech brewery Velkopopovický Kozel.


The realization itself took place in an accelerated mode of two weeks. At the beginning I set up a simple concept where I set up a composition of Christmas decorated, hop garlands and the idea to make the original "horned" glass pints into Christmas decorations. Of course the packshot with a properly chilled? frozen :) beer. I divided the elements according to importance and priorities and together with my colleagues from Triad communicated the future interactivity of the scene.


So my task was to design and fully realize the environment of the Christmas beer market. The visual itself is broken down into several layers for camera motion parallax. The skilled creators and programmers from Triad then brought the visual to life with interactivity, filled it with Christmas beer gifts, snowflakes and the online microsite could set sail into the waves of the internet. A little faster, but a nice collaboration with the people from Triad.

idea maker
visual  artist
creative director

Contact me

  • CELL : +420 721235897
  • MAIL : This email address is being protected from spambots. You need JavaScript enabled to view it.

    Prague / Czech Republic
    Central Europe

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