Creative concept of visual installations and design of the annual event of a major Czech corporation engaged in the development of software solutions. The conference was designed as a real physical event, but was cancelled during the covid period. In the case study you can see the documentation with visualizations of the project.
HEXA GATE INSTALLATION
One of the most striking installations designed was a hexagonal tunnel that was designed as a welcoming monument leading the audience to the main conference building. The technical design of the installation was consulted with experts who conducted initial tests of the installation, which responds dynamically to sound and offers a unique audiovisual show. This installation was designed to create a great first impression from the event visitor's point of view and to share the experience in the first moment of the visit. At the same time, it offered a space for later artistic audio production.
The entrance hall, registration, staircase and other foyers offered the opportunity for a cascade of installations and stylization of the space. Whether it was the check-in concept itself, which we designed with Pen&Production in a modern hit-tech way to make the visitor feel comfortable. Another point was the visitor's journey to the main hall, which was to be lined with installations referring to the OKsystem software solution and the main dominant interactive installation "Cryptocube". This installation was inspired by OKsystem's unique BabelApp communication tool based on blockchain technology. This cubist installation suspended in space was to interactively respond to visitor input, which would be displayed on the "holographic-acting" surfaces of the cubist object It was to be the second point in visitor engagement.
But the highlight of the whole conference was to be the main hall. The place where the main programme was to take place. In this space we tried to creatively accommodate every part of the interior from the ceiling to the floor and the galleries. The space was to evoke an atmosphere that created the feeling of participating in a futuristic event of the future. From the atmospheric arches with shadow projections symbolizing the jungle of the internet, to the video mapping referring to the globality of the digital world, to the central object of the main stage, which was designed in the spirit of the main shape of the hexagon. We worked on these designs with the experts and the client Pen&Production, who strategically organized the event in terms of marketing and produced it in terms of execution.