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PRIMAT TV
refresh of visual identity

Concept of Animated motion design of Czech commercial television and identity refresh

Client

  • PRIMA TV

Agency / Studio

  • DEPARTMENT

Crew

  • Jan Brukner 
    Motion Designer

What I Did

  • Concept design

  • 3D Motion Design

2017

IDENTITY in MOTION

I was approached to develop a variety of themes and concepts for the logo identity. The brief was to create a colourful positive and dynamic motion design, which I addressed based on the colour palette and moodboards. I went down three different paths.


1. Plant stylized motifs of colorful flora.
2. "Metaballic" waxy fluid design.
3. Playful cubes physically filling the logo's aperture in the manner of a children's playground.

All of this realized in a variety of colorful, stylized and designs. The project was realized for the production of Department. In the end, the realization stayed with conceptual development and a few test animations.

idea maker
visual  artist
creative director

Contact me

  • CELL : +420 721235897
  • MAIL : This email address is being protected from spambots. You need JavaScript enabled to view it.

    Prague / Czech Republic
    Central Europe

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