I was approached to develop a variety of themes and concepts for the logo identity. The brief was to create a colourful positive and dynamic motion design, which I addressed based on the colour palette and moodboards. I went down three different paths.
1. Plant stylized motifs of colorful flora.
2. "Metaballic" waxy fluid design.
3. Playful cubes physically filling the logo's aperture in the manner of a children's playground.
All of this realized in a variety of colorful, stylized and designs. The project was realized for the production of Department. In the end, the realization stayed with conceptual development and a few test animations.