The European Capital
of Culture 2015
of Culture 2015
Open your own Pilsen paradise and visit its region...
KEY VISUAL | CONCEPT
In close cooperation with the implementation team of Plzeň 2015, o.p.s. and under the creative direction of Petr Hanousek, we started the development. The content of the visual changed and expanded over time. The aim was to best capture the main thematic areas of the city - architecture, culture and art, industry, sport, personalities and natives of Pilsen. All of this was connected by the element of a giant beer pint into one big fantasy diorama. From the idea of the cut, we moved in the first stage of development to the motif of a beer glass opened in the manner of a book that tells its stories
PRODUCTION / TECHNIQUES
I chose a classic Czech pressed glass pint glass with typical round "sponge" mouldings, which correspond with the Pilsen 2015 logo. I was inspired by the design, which was designed in 1972 by ac. sculptor. The beer pints designed by Jiří Brabec (1933-2005) from 1972 to 1981 were still widely used in Czechoslovak pubs in the 1990s. In and around the pint itself there are a number of motifs and symbols that took many hours of studying the realities, photographs of places and the relationships between them. You can see a full list of motifs in the picture legend below
KEY VISUAL | FINAL
Technologically, it was a combination of a number of techniques. Starting from classical concept drawing and design studies through digital painting, retouching, 3D cgi, advanced image montage. All elements are animatable for further possible uses. Originally I didn't intend to place characters in the visuals and stick to a more stylized form, but we've moved on from that as well. The development and implementation of the visual took about a month and a half.
Another small collaboration was the realization of "selfie windows" for digital postcards. Creating portrait selfies with a collage of Pilsen city motifs. This interactive part of the campaign was realized by Brainz studio. I also worked on the realization of separate illustrations of classic symbols of the city - the city emblem, the bell of St. Bartholomew, the Pilsen angel, to which one of the city's legends is connected.
MOTION DESIGN CLIP
The short animated jingle was also a derivative of the key visual. I used 3D motion design animation techniques to move the static scenes of the 3D visual. The short animation sequence introduces the cultural content and attractions of Pilsen 2015. From the Baroque architecture of Pilsen, to the beer festivals, to the new cultural centre DEPO 2015, which was born during the Pilsen title, it still hosts very interesting events and has become a natural industrial centre for culture and creativity.
Overall, it was a very interesting and creative collaboration and I am glad that I could participate in this project and contribute my bit to the promotion of Pilsen and the Czech Republic.