VIATRIS
VIRTUAL SPACE
digital showroom and conference booth with information on therapeutic products for experts from all possible fields of medicine in an otherworldly virtual space.
CASE STUDY of the project by Creative production IDEA VISUALIZE <
Jan Brukner / Creative Producer
IDEA PILLARS
At the beginning of each project, we find three basic pillars on which to build a creative idea. Each of these pillars should best describe the identity, message and form of creative communication. Just as in geometry we need at least three points to fix a plane, we do the same for the basic IDEA VISUALIZATION.
Showroom in
VIRTUAL SPACE
with portfolio and info
VIRTUAL SPACE
with portfolio and info
Virtual space of the new global pharmaceutical company VIATRIS. Our goal was to create an imaginative, functional and atmospheric environment that allows a large amount of information to be shared in a fun way.
INTERACTIVE SPACE
The visitor to the exhibition stand becomes an explorer of a branching portfolio that offers a huge number of products. Original products, generics, biosimilars or over-the-counter medicines and dietary supplements are represented.
Central to this is an interactive signposting system that links to eleven medical specialty sections (cardiology, angiology, rheumatology, diabetes, gastroenterology, general medicine, neurology and psychiatry, oncology, dermatology, allergy, ophthalmology). The visitor (specialist) determines his/her area of interest and is then ushered into the introductory area where he/she is greeted by Via and Tris guides.
In the virtual showroom, one can freely look around and move between the other sections. There are interactive elements such as a descriptive timeline of the company's history, interactive maps with contacts to expert representatives or individual product descriptions.
GUIDES VIA & TRIS
We gave our guides names based on the Latin name of the company VIATRIS. The woman "Via" or "the way" and the man "Tris" or "the number three".
In the middle of the space, they appear as ethereal holograms that move freely between the virtual tour sections of the showroom. The characters complement each other and help visitors orient themselves.
The actors were selected based on a thorough casting process. Costume and makeup stylists designed a presentable image. After that, the DOP and lighting specialist fine-tuned the lighting itself to make the impression as futuristic as possible and fit into the overall visual concept of the project.
We worked with the sound designers to create a futuristic sound and voiceover in Slovak and Czech languages.
