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Interactive applications using augmented reality (AR) and the car Karoq in the miniature world of ŠKODA AUTO.



Agency / Studio

  • Brainz VR / Immersive


  • Robin Pultera
    Project manager

  • Jana Gálisová
    Account manager

  • Ondřej Pultera
    programmer / developer

  • Štěpán Prokop
    3D  Asset Artist - car

  • Jan Brukner
    Art Director / 3D Designer

What I Did

  • (co)idea making

  • Concept Design

  • Environment design / Unity

  • 3D Animation


ŠKODA Karoq 
& World in your pocket

Thanks to the augmented reality, you can park a life-size or any miniature KaroQ anywhere in the real world, change its colour and see it from all sides and drive around the miniature globe of the ŠKODA planet.


In the app, you can also take a ride on a miniature ŠKODA KaroQ planet. By simply swiping and thus turning the imaginary globe, you will drive through deserts, cities and vast landscapes, which I was inspired to design and create in 3D/Unity by the various continents of our diverse world. Whether on the road, dirt roads or beaches, the Karoq with intelligent four-wheel drive is "at home" everywhere. The author of the fine-tuned 3D model is Štěpán Prokop.


In addition to the main star of the Karoq application, the tiny symbolic object of ŠKODA's opening "diamond egg" is also important. I designed the short motion design as a pre-frontal animation that shows the birth of new ideas and design for the car with a direct connection and inspiration in the corporate identity. The refracted polygonal surfaces refer to modern shapes and the green holographic light is a direct symbol of ŠKODA's positive energy.


In the short video below, you can see the app in action. Here, fellow developers and programmers from Brainz did an excellent job of implementing 3D using the then fledgling ARKit interface.

idea maker
visual  artist
creative director

Contact me

  • CELL : +420 721235897
  • MAIL : This email address is being protected from spambots. You need JavaScript enabled to view it.

    Prague / Czech Republic
    Central Europe

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