Automobile
ŠKODA Karoq
& World in your pocket
Automobile
ŠKODA Karoq
& World in your pocket
Thanks to the augmented reality, you can park a life-size or any miniature KaroQ anywhere in the real world, change its colour and see it from all sides and drive around the miniature globe of the ŠKODA planet.
AR PLANET
In the app, you can also take a ride on a miniature ŠKODA KaroQ planet. By simply swiping and thus turning the imaginary globe, you will drive through deserts, cities and vast landscapes, which I was inspired to design and create in 3D/Unity by the various continents of our diverse world. Whether on the road, dirt roads or beaches, the Karoq with intelligent four-wheel drive is "at home" everywhere. The author of the fine-tuned 3D model is Štěpán Prokop.
AR STORY/ MOTION DESIGN
In addition to the main star of the Karoq application, the tiny symbolic object of ŠKODA's opening "diamond egg" is also important. I designed the short motion design as a pre-frontal animation that shows the birth of new ideas and design for the car with a direct connection and inspiration in the corporate identity. The refracted polygonal surfaces refer to modern shapes and the green holographic light is a direct symbol of ŠKODA's positive energy.
