A series of futuristic commercials for Christmas 2011 for AUKRO, the largest Czech internet marketplace.
Client
Allegro Group CZ
Konektor
Agency / Studio
Konektor
ACE Post / Images FX
Crew
Petr Stárek VFX editor / Lead compositor
Jan Kuřimský VFX artist / Simulation TD
Jan Brukner designer / matte painter
What I Did
Concept design
3D Matte painting
2011
PROJECT
An airy sci-fi environment of the virtual world, which evokes the infinity of the Internet and is able to accommodate a plethora of products of the largest Internet marketplace in the Czech Republic.
SPOTS
Three basic TV spots were created with product offerings for women, men and children.This was AUKRA's most mass communication to date, setting a new futuristic, airy visual that defined another way of visual communication.
PRODUCTION
At the time I was just involved with the visual concept of the environment and the implementation of the 3D Matte painting. We worked closely with the excellent 3D graphic designer and top Houdini effects artist Honza Kuřimský.
In the end, the final visuals were very different from the physical sets that were used on set, and we replaced them completely with digital ones.