AUKRO Christmas spots
A series of futuristic commercials for Christmas 2011 for AUKRO, the largest Czech internet marketplace.
Allegro Group CZ
Agency / Studio
ACE Post / Images FX
VFX editor / Lead compositor
VFX artist / Simulation TD
designer / matte painter
What I Did
3D Matte painting
An airy sci-fi environment of the virtual world, which evokes the infinity of the Internet and is able to accommodate a plethora of products of the largest Internet marketplace in the Czech Republic.
Three basic TV spots were created with product offerings for women, men and children.This was AUKRA's most mass communication to date, setting a new futuristic, airy visual that defined another way of visual communication.
At the time I was just involved with the visual concept of the environment and the implementation of the 3D Matte painting. We worked closely with the excellent 3D graphic designer and top Houdini effects artist Honza Kuřimský.
In the end, the final visuals were very different from the physical sets that were used on set, and we replaced them completely with digital ones.